Instagram is breeding a new form of celebrity – the fitness influencer.
A 2017 study suggests that Instagram gives brands and celebrities up to 400% more engagement than Facebook.
This boasts an incredible opportunity for fitness influencers to reach an engaged audience with their health and fitness message.
How Do Fitness Influencers Build Their Brand?
Instagram is a visual platform which lends itself well to the kind of content fitness influencers share.
Before and after photos showcasing the results real people have achieved using their programs are common fodder on fitness influencers pages.
Along with workout videos, gym selfies, healthy food posts and inspirational quotes, fitness influencers market a lifestyle to their many followers.
Most form training programs, eating guides, ebooks and apps such as Kayla Itsines Sweat App, that sell well among their engaged followers looking to achieve the same body and lifestyle that is on view.
So what effect do these fitness influencers’ images and messages have on our lives?
The Concept of the Highlight Reel
Instagram and other social media sites are often stated to be highlight reels – only the best and most exciting moments of your life are posted on social media.
A fit, toned body perfectly posed to look the most appealing, the most exciting vacation spot and even the most fashionable active wear – all of this highlights the ‘highs’ of life.
This means it is easy for individuals to compare their imperfect moments to other people’s best moments.
“Social media is loaded with images that aim to influence, from the vain-glorious selfies of beautiful women on Instagram to healthy living bloggers posting daily meal recaps, it’s easy to fall into a comparison trap.” – Tara Sabo
This can have all sorts of effects on individuals who follow fitness influencers.
The Positive and Negative Effects of #Fitspo Influence
Fitness influencers encourage a healthy lifestyle, promoting body positivity and self-love within their online communities.
With millions of followers using these guides, there are countless testimonials from women grateful for the results they have achieved.
It cannot be denied many women have changed their lives and health for the better.
However, for some this is not the case.
A recent study, linked a steady stream of #fitspo to women having less satisfaction with their own bodies and increased negative emotions overall.
While this is the opposite message fitness influencers want to spread to their followers, their influence on our lives is real and far-reaching.
Do you follow fitness influencers on Instagram? What impact do you think they have on our lives?
Share your thoughts below ↓